Some notes & quotes from recent reads:
Bizarre X-Rated Poster Campaign Aims to Turn on UK Voters
Quotes:
Devised by Saatchi & Saatchi with Ecotricity founder Dale Vince and the communication agency Borkowski, the OOH and social campaign uses bold colours, suggestive graphics like animated aubergines and hairy bottoms and the tagline "Voting is hot AF" in a bid to turn on young voters.
Some have questioned the tenuous connection between putting an X on a voting slip and X-rated material, with some feeling that the campaign is a bit cringey. However, it gets the message across, and there's some logic behind the approach.
The inspiration for the use of language and iconography from online dating culture came from research commissioned as part of the campaign, which found that 40% of 18 to 24 year-olds think people who vote regularly are more attractive, while more than half think they're more intelligent. Despite that, the Just Vote campaign notes that only around half of 18 to 34 year-olds voted at the 2019 general election, which compares to nearly 80% of over-65s.
Notes:
There’s a thin line between creative, funny, and innovative, and cringey, and I think this campaign toes that line, maybe successfully and maybe not.
But either way I think the cringe component was probably part of the intent, as that helps garner attention, and young people aren’t always super-keen on voting in the first place, so turning it all into sort of a joke might bear fruit by keeping it front of mind.
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